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Sheet masks vs traditional wash off masks

Sheet masks, once one of Korea’s best kept beauty secrets, are now widely available right across the globe. These pieces of face-shaped fabric, soaked with nutrient-dense serums, are very different to the face masks that have plagued our shops in the UK for the last few decades. Sheet masks lock the moisture in - traditional masks can suck moisture out When you use a sheet mask, you’re essentially placing a barrier over your face to lock the beneficial serums into your skin, so that they don’t just evaporate away before your skin has a chance to absorb the goodness. Traditional masks, especially clay-based masks, can actually draw oil and moisture away from your skin, resulting in that dry, tight feeling...

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The best times to use a sheet mask

Popular in Korea for over a decade, sheet masks are a relatively new addition to our beauty regimes here in the UK.Sheet masks work by locking their nutrient-rich serum on to our skin, preventing evaporation and resulting in our skin feeling moisturised and looking revitalised.But what are the best times to use a sheet mask? Evenings before bed Evenings are a great time to use sheet masks, as to get the full benefits from a sheet mask, you’ll need to cleanse your skin beforehand.This makes those minutes when your make-up has been removed and you’re just about to go to bed, the perfect time to use a sheet mask.Just place the sheet mask over your clean face, lie back and relax...

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KEEOME Hydration Mask featured in February’s Birchbox

KEEOME Hydration Mask featured in February’s BirchboxHere at KEEOME, we were pretty excited to find out that our hydration mask was going to be featured in February’s Birchbox. If you love all things beauty and have never heard of Birchbox, you’re in for a real treat… What is Birchbox? Birchbox offers its customers the opportunity to receive five personalised beauty treats in the post every month. Created by two friends as a way for customers to navigate the huge variety of beauty products on the market, Birchbox enables customers to try, learn about and buy beauty products through their online shop. In a world where time is fast becoming our most precious commodity, Birchbox takes away the stress of having...

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How Korea is Leading Innovation in Skincare

Korean beauty, also known as K-beauty, has exploded in popularity over the last few years. The fact that k-beauty is now a well-known name both inside and outside the beauty world, shows just how much influence Korea has had in the worldwide skincare market in recent times.  Why has Korean beauty become so popular?  To say it is popular would be a bit of an understatement. K-beauty is deservedly described by many as a ‘skincare phenomenon’ and Korea itself as a ‘hub of skincare innovation’.  Korean skincare has always focused on looking after skin through hydration and health. In Asia, beauty is measured by beautifully clear and pale skin, as opposed to our Western lust for the sun’s rays and...

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The Natural Goodness of Mulberries

Known throughout Asia for its wide range of health benefits, the white mulberry tree (Morus Alba) is traditionally grown to feed silkworms. The health benefits of the mulberry tree have been documented over thousands of years but the impressive list of benefits of these antioxidant-packed trees, is only just beginning to hit the western world.Now growing in popularity across the globe, the natural goodness of mulberries doesn’t just stop with eating them. More and more, people are beginning to see the benefits mulberries may bring by applying them to their hair and skin.Perhaps confusingly, white mulberries can be white, red or black, as the colour refers to its white buds, rather than the fruit. With every part of the tree...

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